Free Guide Google Ads Setup Step 1

Simple Google Ads Setup for Any Small Business

What You Need First

  • Google account
  • Business website
  • Google Business Profile (recommended)
  • Credit card

Step 1: Business Info

  1. Go to ads.google.com

  2. Click "Create your first campaign"

  3. Enter:

    • Business name
    • Website URL
    • Select your business category
    • Add your location

Step 2: Write Your Ads

Headlines (write 3-5):

  • [Your Business] + [Your City]
  • "Trusted Local Business"
  • "Free Consultation/Estimate"
  • "[X] Years Experience"
  • "Family Owned & Operated"

Description (write 2):

  • "Professional [service/product]. Locally owned, trusted by [area] residents."
  • "Get started today. Serving [area] since [year]."

Examples:

  • Restaurant: "Pizza Detroit", "Family Owned", "Fresh Ingredients Daily"
  • Law Firm: "Divorce Lawyer Ann Arbor", "Free Consultation", "20+ Years Experience"
  • Non-Profit: "Food Bank Detroit", "Help Your Community", "Donate Today"

Step 3: Set Budget

  • Start with $20-50 per day
  • Can change anytime
  • Only pay when someone clicks

Step 4: Pick Keywords

Service Business:

  • "[service] [city]"
  • "[service] near me"
  • "best [service]"
  • "[service] company"

Product Business:

  • "[product] store [city]"
  • "buy [product] near me"
  • "[product] shop"
  • "local [product]"

Non-Profit:

  • "[cause] [city]"
  • "donate [city]"
  • "volunteer opportunities"
  • "[cause] help"

Step 5: Choose Location

  • Enter cities you serve OR
  • Set radius around your business (5-50 miles depending on business type)

Step 6: Add Payment

  • Enter credit card info
  • Google charges monthly
  • Only pay for clicks

Step 7: Launch

Click "Create Campaign"

Week 1 - Check These:

  • Daily spend (adjust budget if needed)
  • Which keywords get clicks
  • Add negative keywords that don't apply to your business

Success Tips by Business Type

Service Businesses: Mention licensing, free estimates, local area Retail/Product: Highlight selection, prices, location convenience Restaurants: Focus on food type, delivery, hours, specials Non-Profits: Emphasize impact, community benefit, easy ways to help Professional Services: Mention credentials, free consultations, experience

Universal Tips

  • Use your city/area name in ads
  • Start small, increase budget if working
  • Be specific about what you offer
  • Include a clear call to action

Need Help?

Call or text: 313-801-7388
Visit: designgandalf.com

housedanny skelley May 30, 2025