- Does it load fast on a .com?
- Can I see the logo?
- Is it easy to read?
- Can I tell what you are selling?
- And why I should buy it? How does it improve my life?
- Can I see how to buy it? Is it easy?
- Can I see how to contact you?
- Does it have enough space?
- Does it use color with purpose? To reinforce your brand or guide the website visitor?
- Does it have social proof such as google reviews and active social media?